Centrally located within one of the largest trade corridors in the world, Edinburg is the gateway to U.S. Highway 281 (Interstate 69 or the NAFTA Highway). With a population of more than two million, this South Texas-Mexico border region has the highest concentration of people between the ages of 18 and 24 in North America.

The result is an excellent and trainable workforce and one of the largest Maquiladora (manufacturing) plants along the U.S. Mexico border. In addition, this three-time All America City serves as the county seat of Hidalgo, the seventh largest county in Texas and is home The University of Texas-Pan American, the state's 10th largest public university.